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Your setup checklist

Once your number is live, the Callify home page shows a Setup Guide with four steps. None of them are required — your line already takes calls — but each one fixes a specific rough edge.

Here’s what each buys you, roughly in the order worth doing them.

What it does: tells Callify when your store is open. Inside those hours, calls ring your phone. Outside them, callers hear your greeting and leave a voicemail.

Why it matters: without it, your line is open 24/7. A customer in another timezone will happily ring you at 4am, and your phone will happily ring.

Skip it if: you genuinely want calls at all hours, or you’d rather not answer any calls live and want everything to go to voicemail.

Business hours

What it does: records the greeting callers hear before the beep.

Why it matters: voicemail is already on, and there’s already a greeting — a synthesised voice saying your store can’t take the call right now. It works, but it sounds like a robot. Recording your own voice makes the line sound like a real shop.

Callify records the greeting by calling your forwarding number — you speak into your own handset, press #, and it’s saved. You can also upload an audio file if you’d rather.

Skip it if: you’re happy with the default greeting for now. You can always record one later.

Record your greeting

What it does: submits your business details to the mobile carriers so they’ll deliver text messages from your number.

Why it matters: this is the one step you genuinely can’t work around. US and Canadian carriers block business texts from unregistered toll-free numbers. Until this is approved, texts you send will fail.

It takes a few minutes to fill in and a few business days for the carriers to decide.

Skip it if: you only want calls and voicemail. Those work perfectly without it — registration only affects texting.

Register your number for texting

What it does: nothing automatic — it’s a prompt to call your own number from another phone and check the whole thing works end to end.

Why it matters: it’s five minutes now versus discovering a wrong forwarding digit after a customer couldn’t reach you.

Make a test call

Once you’ve done the steps that matter to you, use Dismiss Guide to clear it off your home page. Everything it links to stays available under Settings — you’re only hiding the checklist, not turning anything off.

Underneath the guide, your home page shows counts of calls, messages and voicemails, which you can switch between today, the last 7 days and the last 30 days. Each number is compared against the same stretch of time before it, so you can see whether things are picking up.