Plans and pricing
Callify is billed through Shopify. There’s no separate invoice and no card to enter — the monthly charge and any usage on top appear on your normal Shopify bill.
You’ll find your plan in Settings → Plan and usage. Change plan opens Shopify’s plan page, where the plans are compared side by side.
The three plans
Section titled “The three plans”| Lite | Starter | Growth | |
|---|---|---|---|
| Per month | $9 | $19 | $49 |
| Included minutes | 30 | 120 | 400 |
| Included texts | 50 | 200 | 500 |
| Overage per minute | $0.10 | $0.08 | $0.07 |
| Overage per text | $0.04 | $0.03 | $0.025 |
| Default spending cap | $10 | $25 | $60 |
| Call recording and transcripts | — | Included | Included |
| Recordings kept for | 1 year | 3 years | 10 years |
| Support | Priority |
Every plan gets:
- A toll-free number for your store
- Call forwarding, business-hours routing and holiday schedules
- Call screening
- Voicemail with a custom greeting, and voicemail transcription
- Two-way SMS threads
- Shopify customer matching, with order count and lifetime spend (once you allow customer access)
- Full call history, an activity dashboard, and CSV export
- A spending cap you control
Starter and Growth add call recording: the calls you answer are recorded and written out in full. Voicemail is transcribed on every plan, Lite included.
The bigger plans also buy a larger monthly allowance, a lower per-unit rate on anything beyond it, and longer storage for recordings and transcripts. Every plan can email support@callify.co; on Growth, your emails are answered first.
What “included” means
Section titled “What “included” means”Each plan comes with a monthly allowance of call minutes and text messages. Use less and you pay the plan price. Use more and the excess is overage, billed at your plan’s per-minute and per-message rate.
Overage isn’t a penalty and it doesn’t interrupt anything — your line keeps working exactly as before, up to your spending cap. It’s just usage beyond the allowance, priced per unit.
The details of what counts are in how usage is counted, and they matter more than you’d expect — every call rounds up to a whole minute, and texts count in segments, both sent and received.
The spending cap
Section titled “The spending cap”Every plan has a spending cap: the most you can be billed in overage in one billing period, on top of your plan price.
It defaults to a little over your plan’s monthly price, and you can move it anywhere from $0 up. Once your overage reaches the cap, your line pauses: callers are asked to try again later and the call ends, and texts aren’t sent, until the period resets or you raise the cap.
See your spending cap.
Your billing period
Section titled “Your billing period”Shopify bills apps every 30 days, not on calendar months. So your period might run the 14th to the 13th — not the 1st to the 31st.
Your allowances reset at the start of each period, and the reset date is shown in Settings → Plan and usage. Unused minutes and messages don’t roll over.
Changing plans
Section titled “Changing plans”Settings → Plan and usage → Change plan takes you to Shopify’s plan page. Pick a plan there and approve it; Shopify shows you what changes before you do. You come back to Callify on the new plan, with its allowance and default spending cap.
Before moving down a plan, check your recent usage under Previous periods: a plan whose allowance you routinely exceed can cost more in overage than it saves. Moving to Lite also turns off call recording.
If you’re not on a plan
Section titled “If you’re not on a plan”Without a plan, your line is paused: callers are asked to try again later, and texts aren’t sent. Callify shows “Your store is not on a plan.” with a link to choose one.
What your Shopify bill shows
Section titled “What your Shopify bill shows”Two kinds of line:
- A recurring charge — your plan price, every 30 days.
- Usage charges — overage, added through the period as it accrues rather than in one lump at the end. Several small lines are normal and expected.
Everything is in USD.
Development stores
Section titled “Development stores”On a Shopify Partner development store the plans are free and usage isn’t billed, so you can try the whole app before installing it on a live store.
Cancelling
Section titled “Cancelling”Uninstall Callify from your Shopify admin. The subscription stops and your number stops taking calls and texts straight away. Your number and data are kept for 48 hours in case you reinstall, then released and erased.
Any overage accrued before you uninstalled is still billed — it’s usage that already happened.
After those 48 hours your data is gone for good, so download anything you want to keep first.